Turning social media data into insight with CHATGPT and other Generative AI Tools

Learn how generative AI tools such as ChatGPT and Claude can power social listening and automated content creation efforts.

Through demonstrations of text analysis and content generation tools, participants will understand how to extract strategic insights from vast amounts of online conversations and discussions. They will also see how generative AI models can be leveraged to create optimized posts, articles, and other materials at scale.

Objectives

Introduction to applications of AI to analyse social media data. Creation of textual content (blog posts, social media posts) through Large Language Models.

During this webinar, you'll learn:

• Extract social media data via web scraping
• What is generative AI and its applications social media analysis and content creation
• Prompt Design
• Social Media Text Analysis
• Topic modeling of social conversations Extracting key insights
• Sentiment analysis
• Extracting key insights
• Generating short articles to showcase social media analysis results
• Generating blog posts and social media posts based on data gathered from social media
• Optimize content to maximize engagement

Note: This is a webinar registration. Q&A will be anonymized whenever possible, but identities may be preserved if needed for useful clarifications.