Fundamentals of Data Visualization

This course introduces the core principles of effective data visualization.

Participants will learn how to turn data into clear, compelling visual stories by understanding context, choosing the right chart types, and removing visual clutter.

The first part of the course focuses on visual communication theory, including Gestalt principles, pre-attentive attributes, and practical design strategies.

The second part features a live demo using KNIME, guiding participants step-by-step through the creation of clean, focused visualizations.

Whether you're a business professional, researcher, or analyst, this course will equip you with the mindset and techniques to communicate insights with clarity and impact.

🔍 What You’ll Learn

• The fundamentals of visual communication rooted in cognitive science
• How to choose the right chart based on the question you want to answer
• Principles of good design: Gestalt, contrast, pre-attentive attributes
• Hands-on data visualization with KNIME — no coding required
• Step-by-step decluttering techniques to improve any chart

💡 Why Take This Course?

• Based on the bestselling book Storytelling with Data by Cole Nussbaumer Knaflic
• Clear examples and a clean visual style, perfect for business professionals
• Includes real-world KNIME workflow demonstration
• Designed to be completed in just 90 minutes
• Great for analysts, marketers, researchers, and managers