Fundamentals of Data Visualization

🎯 Course Overview

In this course, you’ll learn how to transform data into clear, compelling visual stories by:

• Understanding the context behind the data
• Choosing the right chart types for different questions
• Removing unnecessary visual clutter to enhance clarity

The first part of the course focuses on visual communication theory, covering key concepts like:

• Gestalt principles
• Pre-attentive attributes
• Practical design strategies to create intuitive, impactful visuals and dashboards
• How to build a data story

Whether you're a business professional, researcher, or data analyst, this course will equip you with the mindset and techniques needed to communicate insights with clarity, speed, and impact.

🔍 What You’ll Learn

• The fundamentals of visual communication rooted in cognitive science
• How to select the right chart based on the question you want to answer
• Core design principles: Gestalt laws, contrast, pre-attentive attributes
• Techniques to systematically declutter and clarify any chart

💡 Why Take This Course?

• Inspired by the bestseller Storytelling with Data by Cole Nussbaumer Knaflic
• Practical examples and a clean visual style, tailored for business contexts
• Ideal for analysts, marketers, researchers, consultants, and managers